Did you know that Youtube is the second largest search engine in the United States? Did you also know that 80% of searches in Youtube are music-related?
A ton of your potential fans consume music and video concurrently. If your content focus is on digital downloads and albums only, you’re missing a huge opportunity to reach your fans in a unique (most bands don’t do this yet) and relevant (if your fans like video, you should be creating video) way.
Here’s a slice of an online music info graph from Grovo (a site that “teaches people how to use the internet”…one of the more lame and uninspired taglines I’ve seen in a while) that shares some evidence along these lines:
Be sure to ask yourself: Am I creating the right content that’s reaching the right fans at the touch points most relevant to them? If the answers is “yes”, please share what you’re doing below! If the answer is ‘no’, spend some serious time with your bandmates brainstorming some ways you can.
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