Today, we have a guest post from Andrew Charlton, owner of Gold Shore Records, that speaks to three ways to help grow your fan base via social media. (Sure, there are 100’s of ways, but I couldn’t possibly ask Andrew to write about all of them in one guest post. So he’ll touch on three.) Take it away, Andrew:
What is a musician without any fans? Who will buy your albums? Who will attend your gigs? As a musician it is imperative that you are always thinking of how to extend your reach and with social media there are now platforms to share your music with a larger audience than you could ever dream of…
Social Media is most certainly not a fad, and if all your fans are there, it would seem a pretty good idea for you to be there too. You cannot expect to just create a Facebook or Twitter account and instantly have masses of people following you. You have to interact, be personal, and lure them into your fan page. In this article I’ll share with you three ways you can effectively drive more fans to your social media networks through creating a good first impression, connecting with people who share similar interests, and using video marketing to build hype and personally engage with your fans.
1. Create an Enticing Facebook Landing Page
If Facebook were a country it would be the 4th largest in the World, so you have a free opportunity to share your music on a global scale. People who land on your page want to know about you immediately (the world of social media is an impatient one) so to increase your conversion rate from visitors to fans you should make the first page a visitor lands on as compelling as you can. [Read more…]