If you haven’t already read Wired Magazine’s The Long Tail by Chris Anderson, you really should. The 5-page noodle-cruncher’s title has become a favorite buzz word for anyone dealing in ultra-niche, unsigned/independent, digital content. To summarize:
Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.Get fired up, Indies…
For too long we’ve been suffering the tyranny of lowest-common-denominator fare, subjected to brain-dead summer blockbusters and manufactured pop. Why? Economics. Many of our assumptions about popular taste are actually artifacts of poor supply-and-demand matching – a market response to inefficient distribution.You get the idea. It’s a great read, check it out when you get the chance. ]]>
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