Oy vey, there are waaaaaay too many music marketing blogs out there these days… Which makes having found one that simultaneously inspires, confuses, and awes a rare event. If you have a chunk of time on your hands, definitely read Audible Hype‘s post on high concept, low cost, brilliant multi-level media campaigns. Here is one statement of absolute truth:
I will be providing examples of outstanding, low-cost, high-reward promotional concepts, but if you turn around and replicate them, you will fail. Why? These ideas all worked because they were innovative—brand new angles. This means they’re already taken, and you’ll look like an idiot imitating them.
It’s long, but worth the read.
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