Celebrate the upcoming 4th of July holiday by using a US law to shoot a music video for free.
“The band set up their music equipment, from microphones to drum kit, in eighty different locations, including buses and what appear to be taxi cabs, and then requested all of the footage using the Data Protection Act, an English statute similar to the U.S.’s Freedom of Information Act that mandates any individual should have access to all information collected about them.”
Pretty sweet. Now yes, granted, though the footage was free, the travel expenses and editing costs probably weren’t. But it’s still an awesome idea. The video looks great, and the song…well…I’ll let you form your own opinion: