Music Promotion
How to Engage Fans with a Mobile App You Create…for Free
Guest Post Highlight: More bands are leveraging mobile experiences to drive awareness for and engagement with fans. Wheng will share her thoughts regarding the emerging fan touchpoint, and will also share one example of a way to build your own band mobile app presence for free. Take it away, Wheng… Let’s face it, pursuing a [...]
Promote a Band via Social Media? You Could Earn $117K
If you’re actively promoting yourself, your band, or another artist, you’re applying and developing social media marketing skills that could bring in a pretty solid salary in the corporate world. According to the Onward Search Social Media Salary Guide, a Social Media Marketing Manager in New York City or San Jose earns anywhere from $73K [...]
Why All Bands MUST Have a Video Strategy
Did you know that Youtube is the second largest search engine in the United States? Did you also know that 80% of searches in Youtube are music-related? A ton of your potential fans consume music and video concurrently. If your content focus is on digital downloads and albums only, you’re missing a huge opportunity to [...]
9 Online Tactics to Complement Your Band’s Offline Presence
This week kicks off with a guest post from Nick Lewis of Zimbalam, a European digital distribution company, giving solid tips around leveraging social media to build effective relationships with fans and influencers. Take it away, Nick… A lot of bands make the mistake of treating their online and offline presence as completely separate entities, [...]
Why Remixes Help Promote Your Music & Five Tips to Get DJ’s Interested
[Note from Mike: Have you gotten any DJs to remix your song lately? Me neither. Marcus Taylor of TheMusiciansGuide.co.uk smacks us with some key reasons why we should, and some tips on how to do it. Pretty interesting stuff. (His site is actually full of such wisdom, as well as band resources -- worth checking [...]
Paying for Music Placement with Tadcast
Hurah! The Payola playingfield has been leveled a smidgeon more. Joining the ranks of Jango, Last.fm, and Songza, Tadcast launched a brilliant twist by enabling musicians to pay for placement in video by paying on an per listen or per click (if someone clicks on your band link after seeing a video) basis. Their video [...]
Guest Post: CD Sales – How to Network Your Way to Success
Today’s post was randomly written by Larry Mitchell (though I doubt he’s the actual offer) of Mixonic, a CD duplication service based in San Francisco. It was sent to me out of the blue by some made-up Public Relations rep named Katie. Normally, I ignore such requests, but the article was decent enough, so I’m [...]
Has Music Geekery Lost Its Chic?
Not completely. “Geekery” as a label has simply moved on to new things…but now holds less weight than it once did. Remember when blogs were something story-worthy in the media? Or when recording music at home DIY-style made an artist seem like Mad Max in Beyond Thunderdome? Or when giving away free mp3s of songs [...]
