In my last post, I argued that music subscription services help indie music by facilitating discovery of new bands by customers. Playlists tend to dig into less popular music, and the incremental cost of experimentation (i.e. listening to new bands) is removed.
There’s a great post in HackingNetflix about the frequent viewing of indie films by Netflix subscribers relative to regular DVD renting customers. Check out the statistics:
Overall, Netflix controls only 8% to 9% of the DVD rental market. But the company accounts for one-third to one-half of all rentals of “indie” and low-budget movies. According to Sarandos, the Netflix executive, specialized films often outperform mainstream studio movies rented via the service.
That’s impressive. It would be interesting to see a similar comparison of indie music consumption among music subscribers vs. music downloaders. It’s likely that the trend is the same: remove the cost of experimentation/discovery, and experimentation/discovery will increase.
This would imply that home recording studio musicians and indie film makers should get their work included in as many subscription-based entertainment services as possible.
Alright, back to jamming on my own home recording studio. 😉