Worst Airline Ad Campaign Ever: Spirit Airlines MILF

So, this email subject line got my attention:  "Return of the MILF - Fares From $9* Each Way".  I looked a little deeper, and found the related ad:

Spirit Airlines MILF ad

Huh.  At first I wondered if these guys had any idea what the acronym meant....and then learned they did.  Spirit Air ran this same campaign ("many islands, low fares") in 2007, and experienced a "backlash" online.  However, clearly, the "negative PR" must've been a great source of traffic and awareness for the company, because they're doing a repeat and milking it.  (And hey, I'm writing about it, so it's apparently working...)

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Comments

A $9 flight! You'd think that would be PR enough! But hey, yeah, I imagine they would want to milk the milf scandal-campaign. It's PR, as you say. And $9 is $9 in anyone's book.

Totally awesome. Interesting that "repeating" the marketing campaign might end up bringing up a different form of negative publicity; instead of ignorance, blatant pandering, perhaps?

Yeah, it's possible. But even then, if such publicity leads to traffic clicking through to their site, an increase in brand awareness, and an increase in ticket sales, it may even _still_ benefit them in the long run. It'd be interesting to see what their traffic trend looks like over the last two years... I might have to look in Alexa.

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