iTunes U and the Fall Music Mix

itunes u fall music mixSo apparently, iTunes U started randomly giving away bundles of 80 free songs to college students.  My wife received an email with the message, "Carnegie Mellon University and iTunes U are proud to bring you the Fall Music Mix."  That's kind of interesting, because she graduated from CMU four years ago, she's not an iTunes user, and she doesn't own an iPod/Phone/Touch/Nano/etc.  (Correction: my wife just reminded me that she DOES have an iPod...I'd forgotten, because I'd been "borrowing" hers since mine broke a few months ago.)

I suppose that's the genius of the promotion...get the youth hooked just before they start earning a salary.  Labels probably subsidize the downloads for the exposure to a premium taste-making segment.

Hey, whatever -- score!  Thanks, iTunes U.

<< IFPI Accuses Blogger of Infringing, Then Interviews Him | iPhone Multitrack Recording: 4 Tracks and FourTrack >>



Get 25 FREE MP3s!

Comments

...and get the kiddies hooked right before holiday shopping season. Brilliant!

I got the exact same email. It actually makes sense to give it away, especially if students were going to download for free anyway. Better to use it as an opportunity rather than a threat.

What? Ok, I'm a little jealous...why didn't I get the email? :)

So I wonder why you didn't get one, Mike? (And btw, I do have an iPod, you just happened to steal it after yours broke.)

Post a comment


Email this entry EMAIL THIS ENTRY TO A FRIEND

You can send a link to this entry to a friend. Don't worry, neither of you will get spammed as a result. :)

Email this entry to:


Your email address:


Message (optional):



Download free music from DreamSpin  Download Music

About GarageSpin and DreamSpin  About

contact me  Contact me

Add my to MySpace  Add to MySpace

freemusic.gif  Free Music Trials

MUSIC ALERTS: I'll let you know when there's new DreamSpin music:

POLL: What do you think?
SHOUT OUT! What's on your mind?


GOT A SONG? Submit it!
Send me your track
GarageSpin is garage band buzz, covering audio recording and music promotion technology for unsigned bands. Artist empowerment. DIY.
DreamSpin is my 1-man band.

Subscribe