Promote a Band via Social Media? You Could Earn $117K

If you’re actively promoting yourself, your band, or another artist, you’re applying and developing social media marketing skills that could bring in a pretty solid salary in the corporate world.  According to the Onward Search Social Media Salary Guide, a Social Media Marketing Manager in New York City or San Jose earns anywhere from $73K to $117K.  Suh-weet.

How far a stretch is it?  Less than you think.  Much of what you’re doing now can easily translate into corporate social media bullshit buzz speak for your shiny, new resume.  And if you’ve been keeping up with the likes of Hypebot, Bob Baker, Sound Advice, and DIY Musician, you’re especially good to go.  Just add the letter “R” to “band” to create “brand”, polish the ol’ resume with a little smoke’n'mirror magic, and get ready to update your ‘corporate casual’ wardrobe.

Here are some helpful examples to help get you started:

Dude, I manage my band’s Facebook, Twitter, Youtube, and Pinterest stuff” translates to:

“Manage  brand community monitoring, engagement, and expansion initiatives.”

So, I sell CDs at the merch table and on CD Baby” translates to:

“Manage social distribution channels via integrated offline and online channels.”

I stand outside of radio stations, faking “accidental” encounters with DJs leaving the building, sneaking thumb drives with our music into their pockets” translates to:

“Build strategic relationships with key influencers to extend brand reach and message.”

I post pictures, videos, and updates from every party, gig, outing, arresting, and blackout we’ve ever been involved in” translates to:

“Manage content marketing program to drive word of mouth exposure to Brand assets and Brand message.”

Marketing is all about hype, buzz, translation, targeting, and spin.  You too can live the dream and wear dress pants every weekday of your life.   Just be careful what you wish for. ;)

Posted to Music Promotion by Mike on
February 13, 2012
      Musicians: Distribute Your Music to Millions      


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