Youtube is a Beast of a Marketing Channel

Patrick Walker (Senior Director, Youtube Music) rep’d Youtube at Midem, along with a number of labels, etc, sharing some pretty interesting factoids.  (Live blogged by MusicAlly, via Michael Kauffman)  I’ll share a couple highlights that stuck out for me:

Youtube is growing.  No, really FAST.

Youtube has new TOOLS for ARTISTS.

Youtube will be monitoring, managing, and MONETIZING consumer generated media more tightly.

Youtube advice to artists…

There you have it.  Progressive labels and artists are starting to dedicate entire departments to creating, deploying, sharing, promoting, monitoring, and engaging video content. How can you leverage these new tools to promote your music?

Posted to Youtube by Mike on
January 30, 2012
      Musicians: Distribute Your Music to Millions      


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