Make a Living With Only 1000 True Fans
Well, a recent post by Kevin Kelly (wow — how did he get the domain "kk.org"?) entirled "1,000 True Fans" has caught quite a lot of attention via the interwebs lately. Building on the oft mentioned "Long Tail" concept, it argues economically that musicians can make a fine living by winning over 1,000 "True Fans", i.e. fans that love you so much, they’re willing to pay a day’s worth of wages to support you and enjoy your work in a given year.
If you haven’t read it, you should, otherwise you risk looking about nervously when blogger beatniks in the know throw around the buzz term "True Fans". I promise to do so myself — WATCH OUT. Really, though, be sure to give it a read.
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Posted to Indie Music Marketing by Mike on
March 11, 2008
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