Innovation, Free Publicity, & Multi Level Music Marketing


Oy vey, there are waaaaaay too many music marketing blogs out there these days…  Which makes having found one that simultaneously inspires, confuses, and awes a rare event.  If you have a chunk of time on your hands, definitely read Audible Hype’s post on high concept, low cost, brilliant multi-level media campaigns. Here is one statement of absolute truth:

I will be providing examples of outstanding, low-cost, high-reward promotional concepts, but if you turn around and replicate them, you will fail.  Why?  These ideas all worked because they were innovative—brand new angles.  This means they’re already taken, and you’ll look like an idiot imitating them.

It’s long, but worth the read.

Posted to Indie Music Marketing by Mike on
February 19, 2008
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Comments
Comment by Justin Boland on February 20, 2008 @ 12:27 pm

Thanks very much for the shout! Knowing that the site is USEFUL for actual working musicians makes my week, at least.

Anytime you’ve got suggestions/requests for articles, let a mammal know.

Comment by garagespin on February 20, 2008 @ 3:20 pm

Justin: You bet, great post. And hey, thanks for calling me a “working musician”…it helps me forget the current industry (insurance) that pays my bills. :)

Comment by Emily on February 20, 2008 @ 9:34 pm

If yer lookin’ for the next best web 2.0 sweetness, check out http://www.kyte.tv. set up your own channel, produce shows from your webcam or phone. uplaod video and pictures. embed your channel on myspace and facebook. stay connected, promote yer stuff, make people smile. look it up!

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