Battle of the Sexes: Making the Band 4 - Diddy Wins
UPDATE: Diddy announced the name of the new boy band — it’s Day26!
Diddy is a marketing genius. I type as I watch MTV’s "Battle of the Sexes: A First Look" which is basically a show to hype the series’ next season, Battle of the Sexes: Making the Band 4. Diddy will be simultaneously promoting all three of his TV-born artists, Danity Kane, Donnie, and the soon-to-be-named guys group formed last year, with a competition to determine which band will be the label’s #1 performer.
It’s Real World meets American Idol…all the drama of of a house filled with attractive guys and girls plus musicians singing their hearts out. Brands will reinforce each other, album sales will multiply, and Diddy’ll be the big winner.
Willie, Qwanell, Brian, Mike, Robert, Donnie, Aubrey, Shannon, Wanita, Aundrea, & Dawn will mix it up on January 28th. I think it’d be funny to do a wacked-out cover of whatever songs are being done on the show…
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