Band’s EP Marketed With a ‘Street Fighter’ Video Game

Normally, I hate getting unsolicited email that doesn’t address me directly, and delete it. An email today with the subject line, "New Release and special fighting Game" caught my attention, so I checked it out.

The band Neo Filigrante apparently created a Street Fighter-ish video game to help promote the release of their new EP release this month. Basically, users play the game, bash thugs over the head with a Yamaha keyboard, then submit their score to potentially win a free EP copy. Awesome interactive marketing idea; kudos.

SHARE this article!