Bitmunk Empowers Bands With P2P File Distribution
Indie artists and garage bands can now allow fans to sell music on their behalf using a peer-to-peer (P2P) file distribution network, thanks to Digital Bazaar, Inc., which launched Bitmunk, launched.
The innovative distribution model allows fans to purchase digital music and then re-sell it to other fans. Royalties from any sale go to the artist, regardless of who makes the sale. Digital Bazaar’s creation combines word-of-mouth marketing, affiliate marketing, and street team marketing into a single, artist-friendly service.
Interesting, no? CD Baby thought so, and partnered with Digital Bazaar earlier this month to distribute CD Baby artists through the P2P network.
The site has a long way to go before competing with an iTunes. According to Jordan Running from theP2Pweblog, “[The] site is fairly dismal when it comes to finding good music, with an absence of user ratings, Top 10 lists, or even a search button, and the process to get started buying and selling music looks pretty convoluted.”
A more favorable comment was made by Monoman: “The notion of a distributed content marketplace is what Kendra has been trying to achieve for some time; now it looks like Bitmunk has done it, albeit over P2P.”
Todd at Billboard compared the business model to Shared Media Licensing’s WEEDSHARE, which compensates people ‘to do the right thing’.”
It will be very interesting to see how the new service performs.
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